Mobile conversion is just an industry term to describe how e-commerce sites utilize the mobile platform to drive sales to their websites. Many people assume that visiting a site on mobile is only different from using a computer due to the devices involved, but there are technicalities involved behind the scenes.
A review of mobile providers shows that more than a quarter of e-commerce sales are derived from mobile commerce, and the trend is forecasted to be on the rise. This, therefore, means that website owners need to strive to ensure mobile-friendliness of their sites to be able to optimize the increasing market of consumers who access stores and content through their smartphones.
It is essential that your lead generation tactic through Call to Actions (CTA) buttons on your mobile interfaces need to be optimized to lead to more conversions into sales. It is advisable to research on platforms like ReviewsBird.com on customer experiences on how their purchase decisions were affected by user-friendly and responsive mobile app interfaces, or lack thereof.
Find below some tips and secrets for boosting mobile conversion:
Ensure that your Opt-in Campaigns are optimized for mobile browsing
Do not use an opt-in campaign designed for PCs …